senior designer
Ashley Getman
Portfolio
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Experience
Watermark Retirement Communities
Dec. '21-Present
Senior Graphic Designer
Lead designer bringing art from concept to finish while gaining leads through art direction, process, procedures, strategy and development for over 70 Watermark Retirement Communities.
• Support Manager through coaching team talent both in design proficiency and growing talent competencies
• Lead teams through execution and strategy of various templates and brands
• Bring simplicity to ambiguous and complex business opportunities
Meijer Corporate
Feb. '19-Aug. '21
Team Lead - Senior Designer of Promotional Creative
Led team of designers through art direction, process, procedures, and development while designing creative for senior leadership.
• Meet with internal and external clients to ensure an efficient, proper process of file execution and time management.
• Art and photography direction for various strategies and tactics including print, digital and web assets.
• Training of new hires and assistance with current employees in proper procedures and efficiency.
• Creation of senior-level design for senior leadership projects through digital, animation and print.
• Responsibility in creation to completion for $5K+ projects.
Jan. '18-Feb '19
Team Lead - Senior Designer of Regional and Local Design
Led team members through career development, art direction, and design.
• Developed team members through 1v1s, performance reviews and art direction.
• Lead designer of digital assets for associated sports teams with LEDs, stadium screens and print material.
• Assisted Manager with $2M+ budget; working with vendors for quotes, specs, and timelines.
• Responsibility of strategy of project process with critical thinking of print timelines and completion.
Oct. ‘17-Jan. '18
Senior Designer of Regional and Local Design
Lead designer bringing art from concept to finish with a local focus.
• Lead art and photography direction for various strategies and tactics including print, digital and web assets.
• Met with internal and external clients to ensure an efficient, proper process of file execution and time management.
• Trained new hires and assisted with current employees in proper procedures and efficiency.
• Created style guides and fact sheets for seasonal and specialty campaigns.
Feb. ‘15-Oct. '17
Senior Production Design Specialist/Graphic Designer
Lead designer bringing art from concept to finish in a wide variety of categories.
• Art direction of animation, digital displays, and various print materials.
• On-boarded new employees in proper procedures and efficiency.
• Streamlined process under tight timelines while creating concept to finish art in multiple medias.
Jan. ‘14-Feb. ‘15
Page Layout Designer/Graphic Designer
Worked with several teams across the company finalizing product ad pages.
• Assisted teams of designers conceptualize, strategize and design General Merchandise ad pages.
• Prepared print-ready files for an external printer on a tight timeline with time-sensitive materials for senior leadership.
• Communicated with buyers and assistants on products, product placement, and price points.
• Attended photo shoots and prepared products while giving photography direction.
May ‘09-Jan. ‘14
Graphic Designer (Otterbase Contracted)
Creative execution of design from concept to completion in a wide variety of advertising categories:
• Multiple forms, medias, and sizes of campaigns, ads, coupons, package designs, gift cards, billboards, truck graphics, corporate literature, direct mail pieces, display merchandising, handouts, brochures, and logos.
• Digital/Web Designs, including banner ads, kiosk designs, sliders, emails, billboards and Facebook content.
Led projects and teams through all phases of design, execution,
and communication.
• Prepared print-ready files, communicated with internal and external vendors, completed and processed print requests and memos, delivered final products to internal and external clients.
Feb. ‘07-May '09
Lake Michigan Community College
Instructor
Instructed seminars and lectures for beginning and experienced professionals.
• Outlook 2003 and Entourage 2004 for Lane Automotive
• InDesign CS3 and Photoshop CS3 for various working professionals
Aug. ‘07-Aug. '10
Iserv Communications
In-House Graphic Designer/Office Assistant
Created a wide variety of advertising collateral for one of Michigan's largest, most experienced Internet Service Providers.
• Created brochures, pamphlets, I.D tags, email layouts, website designs, and PowerPoint slides.
• Answered switchboard, filed paperwork and assisted co-workers with various special projects.
Contact
Thank you for visiting. Please let me know if you have any questions, comments or freelance needs. I look forward to working with you in the near future.