The 2019 Holiday Entertaining Guide is a first time shoppable guide that each recipe leads to a curated page of shoppable products. This includes a partnership of 18 vendors, 13 recipes and various home solutions that create a first of its capacity direct mail piece between the creative team and vendors.

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Additional Design Notes:

- Shot over 30 images in 2 days to allow for both print and digital use with an estimated $8K budget.

- Concepts developed in May while working alongside Marketing Specialists, Copywriter, Digital Designers and Social to complete by mid November with 200K copies being direct mailed to customers and another 100K used in stores.