"The hallmark of the Meijer hunger relief efforts is its Simply Give program, which has helped neighborhood food pantries keep their shelves stocked since November 2008. This signature program has generated nearly $32 million, thanks to the continued generosity and support of Meijer customers, team members and food pantry partners who are committed to helping feed hungry families.

​

The spring campaign set a record with more than $3 million - or 33 million meals - making it the most successful campaign in the program's history." http://meijercommunity.com/community-needs/hunger-relief/simply-give/

​

The below animation is the in store customer interface display advertisement that promoted Simply Give during the Spring campaign.