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Shot to Win Sweepstakes
The goal of the public outreach campaign, consisting of a series of statewide drawings, is to increase awareness of the availability and efficiency of COVID-19 vaccines and provide incentives to Michiganders to get a COVID-19 vaccination.
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Considerations Taken During Design:
- Gave an eye catching design while keeping colors simple.
- Aligned with participating companies to ensure focus on sweepstakes and not on participants.
- Kept the interest of the sweepstakes while simplifying message where possible.
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Key Roles/Responsibilities: Team Lead, Art Direction, Conceptual Design, Client Approval, Brand Approvals
Programs Used: InDesign CC 2021, Photoshop CC 2021
Client: State of Michigan and Meijer
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