Meijer Toy Book Cover 2020
The holidays are all about being together. This design brings to life the top toy brands building Meijer with our community. It presents how the top toys within our Meijer walls come together to make Meijer who it is, the Top Toy destination. Because even while we work to make the holidays bright, it’s the toys that bring the magic to Christmas for children young and old.
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Considerations Taken During Design:
- Ensured that all characters were aligned with brand expectations and guidelines.
- Aligned with in-store graphics for the Holidays to create a cohesive look and feel.
- Kept the magic of the season top of mind while being mindful of the experiences customers had been through with a Pandemic and all that 2020 brought.
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Key Roles/Responsibilities: Team Lead, Art Direction, Conceptual Design, Client Approval, Brand Approvals
Programs Used: InDesign CC 2020, Photoshop CC 2020
Client: Meijer